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Can Sony claim to have done it again? Following the triumph of the blockbuster Demon Slayer: Infinity Castle, which grossed more than $600 million globally, the new movie Chainsaw Man – The Movie: Reze Arc has officially crossed the $100 million milestone worldwide, reaching a international earnings of over $108 million in its opening frame. This movie beat out the horror sequel Black Phone 2 (almost $13 million) in its sophomore frame in cinemas, as well as Springsteen: Deliver Me From Nowhere with actor Jeremy Allen White ($9M).

Notable U.S. and International Earnings

Directed by Tatsuya Yoshihara, the feature is a straightforward follow-up of the initial season of Chainsaw Man. It grossed $18.2 million in North America after a powerful $5.2M Saturday box office and four-point-five-million-dollar Sunday take. Overseas, the animated by MAPPA feature added nearly $15 million across 46 global regions, resulting in a global sum of $60.4M via Sony (over $43 million international, $18.2M in the U.S.). Official totals are still pending from Sony its complete box office tally.

Benchmarks to Previous Anime Hits

Specialist agency a leading anime marketing group previously spoke, comparing the film’s projected performance to Jujutsu Kaisen 0, which made $34M in the North America in the year 2022 and debuted with a similar eighteen million dollars domestically. This movie's first weekend aligns with that marker, while its hundred-and-eight-million-dollar global gross presently stands just behind that movie's $166.6M final run. Although it’s unlikely Chainsaw Man – The Movie: Reze Arc will achieve the earnings seen by mega hit Demon Slayer: Infinity Castle, nonetheless, it is a major victory for Sony.

Marketing Strategies Fuel Performance

The studio and its partner Crunchyroll have successfully utilized audience interaction to drive their dominance at the animated movie market. The movie's marketing campaign launched at the Los Angeles Anime Expo in the month of July with a MAPPA presentation, special events, and Pochita photo ops, followed by a major presence at New York Comic Con showcasing behind-the-scenes footage, audience giveaways, and additional MAPPA panels. Moreover, organizers held an private showing for enthusiasts for the public and influencers alike after the concluding day of the convention.

Future Prospects

2025 is a big year for animated films, and for Sony, which has one more anime film premiering this year in the film Jujutsu Kaisen: Execution in November.